What is a virtual assistant vs online business manager?
- Julie Christie
- Feb 24
- 3 min read
Updated: Feb 26
The way business owners and leaders manage their businesses is changing and virtual assistants and online business managers are becoming a key part of how small and larger businesses deliver what they do.

Generally, a virtual assistant or a virtual manager is a human or team that works remotely and flexibly to provide a range of support services to businesses without the need to be on their payroll or located in their office.
A virtual assistant is a virtual admin assistant and they normally handle a range of tasks from mailbox management, customer support, marketing and possibly some finance tasks.
An online business manager may cover the tasks that an assistant does while working more independently to provide strategic and tactical support around:
business planning and monitoring performance;
driving business growth;
developing systems, service offerings and client experience; or,
they may help you to lead and support members of your operational team or other virtual assistants.
What does Angus Virtual Business Services (AVBS) do?
We provide a range fractional virtual services fully tailored to suit your business with a focus on efficiency, personal touch and driving business growth.
AVBS is geared towards independent freelancers, sole traders, small and larger businesses who want to get rid of their never ending to do list, focus on what they do best, drive their business forward and have a great work/life balance!
The services provided are:
Administrative Support
Customer Support
Marketing & Comms
Finance Support
Business Support
Project Management
Consultancy
These services might be considered as role such as:
Admin Assistant
Marketing & Comms Officer
Executive Assistant
Online Business Manager
Project Manager
Business Consultant
So what does AVBS bring to the party?
AVBS is run and owned by Julie Christie who has over 20 years’ experience of working in small businesses, higher education, public sector, third sector and in the military across a range of roles including:
Business administration, governance and management
Change / project management
Internal/external communications/marketing
IT service delivery and projects
Leadership, management and consultancy
Professionally, Julie’s superpower is ‘people’… relating to and understanding people and helping them to solve problems and thrive.
Julie is known for her down to earth, ‘can do’ attitude, and her ability to herd cats and get things done and is there for you if you need to confidentially talk to someone about your business and keep you focussed.
I am a small business owner… how can you help?
We offer a health check for sole traders and small businesses to explore how you are doing and how we can possibly help. Help could be in the short-term to resolve a backlog or a longer-term retainer to keep on top of back office tasks or marketing your business to keep it thriving.
How could AVBS benefit my business?
We are an additional, flexible and reliable resource for you and/or your team
Packages can be tailored to what you need and can change when you need it to
We bring a wealth of added value experience that you might not normally benefit from
You don’t pay when we're on holiday or when you’re on holiday
Save financially on hiring, paying and providing the usual employee stuff including equipment and office space
Fully insurance and registered
You’ll have a better work/life balance
Let me do the heavy lifting... how can I help?
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